Marketing … with your own website
WHAT? You don’t have a website yet? Shame on you!!
ok .. only kidding!
One of the ways to make a living online is to create your own product or service. There are actually lots of ways to make money online (and I hope to cover as many as I can find in other posts)!
BUT there is just something about creating your very own product to sell!! It is fun - scary - stomach churning - exciting - depressing and can be very rewarding … all rolled into one!
With affiliate marketing, you don’t really need to have your own website - but with creating your own product/service, you should consider getting one!
One of the reasons being is that you have a ton of options available to you, especially if you find a web host that offers you Cpanel with Fantastico!
Fantastico is a free add-on suite of scripts that can make your life a LOT easier. In fact, if you do consider creating a blog (and you should), Fantastico offers an install of Wordpress on your own domain! And if you are at all familiar with Wordpress, you know that there are MANY different plug-ins available that can make your life even more easier and more productive.
Now, one of the advantages in having your own website is that it provides you with a “presence” that just having a blog can not do…it helps give your product a “home”.
And with that, it makes you look more professional or credible.
Think about this: would you be more likely to buy from someone that has a sales page as mygreatproduct.blogger.com or from www.mygreatproduct.com??
Get my point?
Also, IMO, you are more likely to get your site listed in the search engines with your own domain, versus ONLY using say blogger blogs. Not that you can’t get listed with just a blogger blog, BUT I would be willing to bet that (1) your website listing will say listed longer than a blogger blog and (2) you will, in the end, make more sales with your own website/domain.
Blogs are a great way to get traffic…but, personally, I would use blogs to funnel that traffic to my main site…via good articles on my blog that link ONLY to my website.
Think of your website as the central piece in your marketing “hub” - and imagine with me, that you are looking at a network…a spider web…
In the center (the hub), is your website. Leading to your “hub” are lots of smaller, but important parts that make up the frame of your network….all of those smaller lines are traffic, being funneled to your main site, which contains your product.
Having this type of network can not only make you more sales, but can give you more traffic…because within each outlying traffic source (blog for example), you will link them not only (and MAINLY) to your website home for the sale … but also interlink them to each other, so that the search engine spiders can find all of them! Search engine spiders (putting it simply) work by starting in one spot (say, your blog) and then follow the links inside….and if you have linked to not only your website but your other traffic sources (other blogs, Squidoo, etc..), then the spiders find your others sites, which all also not only lead back to your main site, but to your other sites….and so the process just goes on and on….and hopefully, all of this leads to your site not only being listed, but listed with a decent pagerank
It’s a beautiful thing really, when you think about it…
I really hope this made sense and that you realize what you may be giving up when you don’t have your own domain/website to utilize in your marketing efforts!!
If you have questions, ask away!
Dave
Comments
Leave a Reply
You must be logged in to post a comment.
